New Arrivals

Ultra Nourishing Lite Crème Moisturizer made with natural plant oils and butters for all hair textures shea butter with olive, argan, coconut oil, aloe & vitamin e

Beautiful Textures Curl Definer Mousse Enriched with aloe vera, coconut, olive, vitamin E, argan oil, Shea and mango butter For curly, wavy, kinky-coily, and frizzy hair textures Perfect balance of moisture-rich natural oils, intensive butters and conditioners for incredibly smooth, manageable, curl definition

Earth Supplied Moisture & Repair Creamy Defining Gell-O is made with African Shea Butter to replenish moisture, detangle, soften, and repair coily and curly hair. Creamy gel provides amazing hold Curls are defined, and hair bulk reduced Infuses moisture and shine   Directions: Get those...

Beautiful Textures Tangle Taming Leave-In Conditioner Unlock tangles Hydrate deeply Tame frizzes

Soft & Beautiful Botanicals Ultra Nourishing Sculpting Foam 8.5 fl oz provides definition to wavy and curly styles. The sculpting Foam's weightless formula will leave your hair with that added shine and definition it needs while maintaining the look your love. the formula. Provides long-lasting...

SheaMoisture: Coconut & Hibiscus Curl Enhancing Smoothie  defines curls, reduces frizz and smoothes hair for a soft, silky feel. Restores moisture, creates brilliant shine and conditions hair without weighing it down for bouncy, healthy curls. Made with natural and certified organic ingredients. Coconut Oil hydrates...

 Cantu: AVOCADO HYDRATING REPAIR LEAVE-IN CREAM Repair damaged hair with Cantu’s Avocado Leave-In Conditioning Repair Cream! Crafted with our award-winning shea butter formula and infused with avocado oil, our newest repair cream penetrates deeply to prevent breakage, repair split ends, and increase your hair’s...

Kenya Moore: Growth Repair Conditioner Moore Hair Care Repair & Growth Conditioner features an innovative hydrating formula for hair that has been damaged & weakened by excessive heat styling, color or chemical processing. Gently detangling & highly reparative, it infuses hair with growth components such...

 Cantu: AVOCADO HYDRATING CURLING CREAM is the styling cream your curls have been waiting for! Crafted with a new formula and a delectable new scent, the Avocado Hydrating Curling Cream moisturizes dry, brittle hair while providing ultimate curl definition. Enjoy the classic shea butter formula...

CURLS: Sea Moss Mineral Glow & Grow Conditioner Vitamin mineral rich moisturizing conditioner Contains 92 out of the 110 minerals the body needs. It naturally strengthens damaged breakage prone hair while deeply penetrating each strand for maximum hydration. Promotes healthy hair growth and retention Naturally...

Lay and slay with the portable Ebin New York 24 Hour Sleek Extreme Firm Hold Wax Stick that offers unrivaled extreme hold for all hair types, including 4C. Our 24 Hour EBIN Sleek will keep you white flake and residue-free, humidity-resistant so your edges and flyaways remain...

  Earth Supplied Moisture & Repair Shine & Hold Mist is made with African Shea Butter + Southeast Asian Coconut Oil to replenish moisture, detangle, soften, and repair coily and curly hair. Provides lasting moisture & shine Hydrates and smooths frizzy curls Just enough...

My Black Is Beautiful Curl Cream Directions:  Ingredients: 

My Black Is Beautiful Moisture Luxe Detangling Spray Our hydrating detangling spray instantly softens and detangles hair. This lightweight formula nourishes each strand giving you added shine with a smooth finish. Nourishes each strand for added shine Instantly softens and detangles hair No Sulfates...

 My Black Is Beautiful Conditioning Cream Our most intense conditioning cream that locks in moisture and strengthens the hair for maximum detangling and curl softening. Designed for thicker, coily, type 4 hair, this deep nourishing formula elongates curls while repairing damage for soft, easy...

Mielle Organics: Rice Water & Aloe Deep Conditioner Our Deep Conditioner is designed to keep hair healthy and hydrated. • Rice Water & Aloe add moisture to the hair, leaving it shiny and silky• Hair feels replenished and hydrated• Aids in reducing split ends...

Amika: Brass Cool Blonde Repair Conditioner Achieve your brightest + healthiest blonde while you wash. Bust Your Brass is now formulated with bond cure technology, vegan proteins, and plant butters to hydrate, repair, and strengthen damaged hair, while ultra-violet pigments tone brassy hues.   How...

Cantu: Flaxseed Smoothing Shampoo Remove unsightly product buildup and enjoy beautifully clean curls with Cantu’s Flaxseed Smoothing Shampoo! The flaxseed helps reduce breakage, repairs damaged curls, and minimizes frizz to reveal beautiful hair with a natural shine. Allow Cantu to restore your hair’s authentic beauty...

Pink® Smooth Touch® Smooth Edge Gel Provides strong hold for unruly edge hairs Leaves hair soft to the touch Incredible shine and moisture No flake - Easy to use gel Ingredients include Coconut Oil

Cantu: Cantu Flaxseed Conditioner Say hello to hydrated hair! Cantu’s Flaxseed Smoothing Leave-In or Rinse Out Conditioner uses a unique silicone-free formula to moisturize dry, brittle hair. Crafted with pure shea butter, honey, vitamin E, olive oil, and flaxseed oil, our Smoothing Conditioner infuses your...