New Arrivals

Cantu: Avocado Stlyling Gel increases hair’s manageability, provides a soft hold, and defines strands with ease. Our signature, award-winning shea butter formula is infused with avocado oil for ultimate hydration, and this sulfate-free gel contains no harsh chemicals like mineral oil, parabens, silicones, or alcohol....

One product to keep heat damage at bay. Our Design Essentials® Agave & Lavender Thermal Protectant Crème is a lightweight formula that shields dry, medium to coarse hair during thermal styling. Effective heat protection up to 420º Protects against reversion due to humidity Adds lacquer shine and...

Silk — it has the most incredible feel, the most incredible texture. It makes you feel sexy. Desirable. Giovanni Smooth As Silk Deeper Moisture Conditioner makes your hair feel so smooth, so silky, so amazingly detangled. This color-safe deep conditioner works only where needed to...

Shimmer Lights Leave-in Styling Treatment is a color-enhancing treatment that conditions hair for smooth, touchable style while the botanical-rich formula nourishes hair to reduce breakage while styling. Violet pigments help restore lost moisture for silky, shiny, healthy-looking hair. This leave-in treatment is your blonde's...

Every Strand Argan Oil with Macadamia Hydrating Hair Masque servers as a  Paraben-Free hydrating hair masque, formulated to help nourish and replenish dehydrated strands. Rinses clean without weighing hair down. This Masque helps to replenish and hydrate thirsty, frizzy strands in minutes. Infused with healing Aloe Vera...

Maui Moisture Strength & Anti-Breakage Hair Mask This creamy hair mask is infused with rich agave, hibiscus and pineapple extract. It’s gentle enough for the most fragile strands while helping to increase elasticity and helps strands resist breakage. Your hair is left tangle free with...

Eco Style Black Castor & Flaxseed Oil Deep Conditioning Therapy is an intensive deep conditioner that restores, repairs, strengthens and revitalizes your hair & scalp.  Black castor & flaxseed oil help promote total hair and scalp health while a blend of natural oils tame split...

Difeel: Ultra Curl with Argan & Shea Butter-Curl Boosting Shampoo Our curly hair shampoo makes curly hair styling easier and improves manageability.  Curl Boosting Treatment Expertly Formulated to boost, hydrate and smooth curls while cleansing. Provides intense hydration while tightening curls and reducing frizz. Enhances and defines your...

Difeel: Superior Growth Jamaican Black Castor Shampoo helps improve hair growth and thickness. Castor Oil for Hair Growth Jamaican black castor oil for hair growth starts at your hair scalp and strengthens hair roots to prevent breakage. Jamaican Black Castor Oil for Hair Perfect for those...

Difeel: Ultra Growth Basil & Castor Oil Pro Growth Shampoo Castor Oil Shampoo for Hair Growth: Unique nature based essential oil formula helps promote hair growth while smoothing each hair follicle for a high shine. Natural Hair Shampoo for Growth: Deeply cleanses and moisturizes...

Matrix: Total Results A Curl Can Dream Moisturizing Cream  is for curls and coils and infused with Manuka honey extract. This leave-in cream that provides moisture and definition, without flaking or crunch. For curls and coils Leave-in cream provides moisture and definition No flaking or...

One product to keep heat damage at bay. Our Design Essentials® Agave & Lavender Thermal Protectant Crème is a lightweight formula that shields dry, medium to coarse hair during thermal styling. It seals in moisture, provides superior heat protection, and creates a silky-smooth finish with intense...

DOO GRO Mega Thick Intense Repair Rebuilding Thickening Treatment helps promote thick, strong, growing hair. Enriched with Aloe Vera, Shea Butter botanical thickeners to provide hair with the necessary nutrients needed for deep intense conditioning, rebuilding and thickening! Moisturizes and strengthens weak, damaged hair....

PARNEVU T-Tree Growth Crème penetrates the scalp with T-Tree's all-natural anti-inflammatory and anti-bacterial agents, restoring the scalp and promoting growth. Strengthen hair Stimulate growth Directions: Scalp Treatment - Apply a generous amount daily to entire scalp. Massage into the scalp for 1 to 2...

This once weekly intense luxurious deep hair treatment is the essential weapon for ensuring that your curls regain their healthy shiny bounce week to week. Rich Shea butter and avocado cream oil penetrate for a radiant sheen that reinforces a smooth tangle free curl....

Whether you like adding a few tracks or you want to transform your look without commitment, our Design Essentials® Moroccan Oil Detangling Blow-Dry Conditioner extends the beauty of your natural or synthetic weaves, wigs, and extensions. Conditions and detangles hair to reduce shedding Reduces damage while...

Give your hair the love it deserves with our New and Improved Rosemary & Mint Stimulating Super Moisturizing Conditioner - a super charged scalp and hair loving conditioner that quickly penetrates and revitalizes the driest hair conditions while re-energizing and soothing the scalp. Quickly...

3B to 4C curlies and coilies looking for a strong hold, this gel is perfect for you. Our Design Essentials® Natural Almond & Avocado Curl Defining Crème Gel features olive and jojoba oils–two major players that provide moisture, radiant shine, and an amazing scent. Combined, these...

MATRIX: Total Results  A Curl Can Dream Light Hold Gel a Curl Can Dream Light-Hold Gel for curls and coils, infused with Manuka honey extract. A defining gel that layers perfectly over Moisturizing Cream, without flaking or crunch. Free of silicones, sulfates, parabens, mineral oils,...

Difeel: Biotin Shampoo For Hair Growth  is a vitamin-rich pro-growth formula for longer, stronger and thicker hair.  Castor oil, also known as ricinus communis, is a nutrient-rich vegetable oil that comes from castor beans. Although it originates in tropical east Africa, it is widely used...